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Beef Stocker USA 2013 Survey of the Animal Identification Industry
 

Responding Company: Tru-Test Group
Survey Section: Company Information


 

Company:

Tru-Test Group

Mineral Wells, Texas
800-874-8494
www.tru-test.com 
     

 

Representative:

Brandon Schweiss
     

 

Contact Person:

Brandon Schweiss
    

 

Characterize:

Tru-Test Group is a global leader and manufacturer of livestock digital weigh scales, electronic ID readers, Speedrite and Stafix premium electric fence brands, Patriot value electric fencing, Hayes contractor-grade fence tools, milk meters, and milk storage and cooling tanks.

 

Chief Executive Officers:

Cliff Cobb President, North America Division
    

 

Background:

Tru-Test Group was established in 1963 in Auckland New Zealand, with some of the product brands dating back as early as 1895.  Today, Tru-Test Group provides management solutions in over 100 countries through our network of Tru-Test Group subsidiaries and partners around the world.   

 

Mission/Vision:

Tru-Test Group is committed in producing the highest quality products for the agricultural industry. 

 

Goals:

To continue to manufacture management tools and services that help producers maximize profits and increase productivity. 

    

 

Industry Targeting:

Beef, Dairy, Swine, Sheep, Goats, Equine
    

 

Partners:

Tru-Test works closely with industry allied partners including animal management software providers, identification/tag manufacturers, research universities, equipment manufacturers, state and national cattlemen associations, feed and animal health companies, breed associations, veterinarians, and ag-marketing groups.  

 

Website:

www.tru-test.com
    

 

Distribution Method:

Tru-Test products are marketed nationally through reputable distribution partners.  Partners include leading chute equipment manufacturers, coop farm stores, regional fleets and chain stores, veterinarian wholesalers/suppliers, ag-buying groups, and other value-added service providers. 

View other Responses for this company:

Company Info - Tags - Hand Held - Stationary - Scale Head - Software - Data Storage - System Cost

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